October 2009

Sounds simple? It is.

Suddenly—and this is a good thing—“volunteerism” is hot. The Service Nation (http://www.servicenation.org) initiative brings together more than 200 non-profit organizations (including the Association of Junior Leagues International) to increase service opportunities and elevate service as a core ideal and problem-solving strategy in American society. There are a number of Obama Administration volunteer initiatives, including the Serve America Act and United We Serve (www.serve.gov). Even Hollywood is getting into the act with the Entertainment Industry Foundation’s launch of its iParticipate (http://www.iparticipateusa.org) campaign this month to encourage a new era of service through the entertainment industry.