Making of the Roadmap

In the spring of 2009, Susan Danish, Executive Director of The Association of Junior Leagues International, Inc. made a call to Heather McLeod Grant of The Monitor Institute, a renowned think tank consultancy for the nonprofit sector.

Danish and the AJLI Board and Staff, over the course of several years of research and analysis, had discovered a troubling trend. Junior League membership, since peaking at just under 200,000 in the late 1990s, had been in gradual decline for more than a decade.

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Girl…How Things Have Changed!

Eleven decades ago, when Mary Harriman and her fellow Junior Leaguers wanted to communicate, they likely sent a telegram or picked up a telephone receiver and asked an operator to dial an alpha-numeric code — “Murray Hill 2977” was the code at the New York City office in 1914 — over a crackly line. That is, if they weren’t dispatching a manservant to hand-deliver a handwritten note on parchment sealed with wax.
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